Media launch for the new Bentley Bentayga V8

We delivered a drive program and media launch of the new Bentayga V8 in Sydney and Melbourne with key lifestyle and motoring press.

The events included hands-on experience of the Bentayga, as well as broadcast sessions across Australia, Singapore and the UK with Chairman & CEO Adrian Hallmark and the Bentley Board, discussing Bentley’s Beyond 100 drive to electrification strategy.

Results: over AUD$1.89m earned media value